A unique business enterprise operating from a charitable perspective
Every successful business enterprise is equipped with its own business culture. Within this business culture lies its business traits and criteria, which are fundamental for the business enterprise to build a solid foundation. At the same time, the business values and spirit encompassed within the enterprise’s business traits are essential to open the doors to countless business opportunities and possibilities.
As a business enterprise that holds a vast market share in the relevant market, Top Group naturally holds a unique set of business cultures. In this chapter, you will learn about Top Group’s beliefs, and how Top Group fulfils those beliefs. From this, you will understand how to build a business enterprise that excels and exceeds expectations.
Notably, behind all these core business values lie Alston Lau’s unique belief, one that is opposite to the general corporate conception — operating a business enterprise from a charitable perspective. This form of charity is different from what charity is generally perceived to be.
Business Culture 1:
Continuous business management, setting off with long-term vision
Since its formation from the beginning, Top Group has set its sights not on short-term benefits, but on a long-term plan. As such, from expanding human resources, staff cultivation, market management, to customer services, Top Group always approaches them with long-term vision.
Purpose: For a business enterprise to be stable in the long-term, continuous business management is key. With regards to holistic life planning, which includes insurance will and trust, asset management, and pre-planned funeral services, continuous business management is also essential to ensuring customer’s confidence.
For Top Group, holistic life planner is an important and meaningful profession, such profession does not just serve customers of one or two generations, thus the principle of continuous business management is crucial.
Business Culture 2:
Integrity is key, operate with kindness
When serving its customers, Top Group always prioritises customers’ benefits rather than sales results. Top Group insists on serving from the perspective of its customers and insists on letting the customers enjoy the biggest benefits, any act that jeopardises customers’ benefits is strictly prohibited. Although this persistence is difficult to maintain in the competitive market, Top Group remains adamant in maintaining this business principle, and carrying forward this business culture.
Purpose: Holistic life planning is a highly important arrangement at every stage of our business, therefore only with integrity and kindness can we repay our customers’ faith and support.
Business Culture 3:
Promise is fundamental, discipline is foundational
As holistic life planning is a mission to safeguard customers’ benefits, it is crucial to uphold the trust and promise between one other. Therefore, in the past 20 years, Top Group have always persisted in business management that does not betray our customers’ trust, whilst also hoping that our agents are disciplined, by not stealing, not lying, and not jeopardising customers’ benefits. By attaching great importance to such discipline, Top Group has managed to continue its operation until today. This has also enabled Top Group to gain the admiration of its various competitors in the market.
Purpose: Only if promise is kept can we safeguard customers’ benefits; only if discipline is upheld can we best safeguard customers’ interests. Attaching great importance to promise and discipline not only enables agents to have a healthy and active lifestyle, at the same time it brings a positive and professional image to Top Group.
Business Culture 4:
Positive mentality, higher productivity
Top Group’s founder and chairman Alston Lau adopts a holistic approach towards the standard around this prestigious business enterprise.
As such, in terms of business affairs, Top Group’s internal department has a high standard and demand. For instance, Top Group always pays attention to a ‘holistically top productivity’, which includes ‘top work rate’ and ‘top positive attitude’. Not only is this demanded from a business enterprise, but it is also a crucial factor which would improve oneself.
Purpose: Top Group associates are all capable of producing high productivity, when facing challenges, they also display a positive attitude, and they never easily give up. Of course, during this process, a positive attitude is a necessary requirement.
See here for the Part 2 of our business culture.
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