Prologue: Making The World A Better Place

From the moment you flip open this page, you have opened the door to a better future in this new chapter of your life.

Top Group has been involved in many business fields from the beginning, ranging from insurance to will, trust and asset planning (holistic asset management). Top Group has been constantly expanding its business range, diversifying across various business fields.

In 2008, we further expanded our business by helping family to do pre-planning. From then on, our business model to include holistic life planning on top of the already successful holistic asset management, thereby enhancing Top Group’s business model and enabling it to rise to the very top of the relevant business field, whilst constantly making incredible growth and breakthroughs.

From the very few people at the start, to more than 2000 agents across Malaysia; from the miniature office in the past, to today’s various headquarters across Malaysia, as well as Top Group’s steady market share in today’s world. Behind all this lies the stories of our journey, and behind these stories lie the key to Top Group’s success.

Careful Planning and Meticulous Organisation

We have carefully planned out the structures of this book. For example, from KD Chang, the head of Top Group’s headquarters in Malaysia’s North region, you will learn about the reasons why young people have joined this fantastic establishment, and how these young people are provided with golden opportunities for a bright future through holistic life planning.

You will also learn about the unique platform that is Top Group which can help younger generations fulfil their dreams; from the story of Top Group’s chief executive Lim Pei Luan, you will perceive the reason why people of all ages, with different dreams and ambitions all come together to join Top Group, and why more than 1600 agents, regardless of their gender, education qualifications and previous career paths, all come together to humbly join and remain in this wonderful establishment that is Top Group, whilst helping others and fulfilling one’s ambitions.

Moreover, from the interview with Lim Pei Shyuan who is a key figure of Top Group, you will find out more about a life forged through a laborious path, and you will learn about how to discover life’s true value and ambitious pursuit through holistic life planning. Additionally, from Lim Pei Shyuan’s story, you will also behold the existing sheer determination, healthy relations, and positive attitude between Top Group’s various business entities.

As Top Group’s founder and current chairman, I will slowly explain the reason why we have conquered our business field, while showing you what makes us different from our competitors. Finally, we want everyone who is interested in joining Top Group to understand that, ‘Following the right person, who is in the right business, is doing the right thing’.

Top Group’s Destiny and Purpose

Furthermore, I hope through this book, every passionate and hardworking reader can see hope. Under Top Group’s principles, culture, goals and guidance, many agents who have joined our team have fulfilled their dreams one by one, whilst finding happiness and confidence, as well as discovering the purpose of life. All the touching moments we’ve had, is absolutely worth sharing.

Finally, I also hope that through this book, agents, readers, and our loyal customers can understand that as a business focusing on holistic life planning, Top Group is not merely an ordinary agency which specialises in insurance, will and trust, asset management, and pre-planned funeral services. It is an extraordinary agency business that takes a holistic approach towards everything it specialises in.

For me Alston Lau, holistic life planning is not a profession, but a very meaningful life ambition. When many people are unclear as to what pre-planned funeral services and Nirvana service’s purposes are, we will patiently explain the meaning behind this business sector, to let everyone understand and potentially inherit and implement our business culture. This business culture has assisted us in perfecting every stage of life, to help us achieve a peace of mind, and to better prepare ourselves to face every challenge along the way.

A Precious Gift to Life

There is no better timing to publish this book «Top Group Life Planning Volume 1: A guide to fulfilling ambitions, and achieving goals». In 2019 when the Covid-19 pandemic has swept across the globe and our country’s economy having massively aggravated, many are facing tough times like unemployment as a result. We hope through this book we can guide and enlighten you, as well as motivate you to strive to reach greater heights. We hope this book can enable a successful breakthrough in your career, and change your life forever.

To me and to my core leaders, this isn’t a book to laud ourselves and make us look better, because this isn’t our style, nor is this out plan. The purpose of us publishing this book, is mainly to motivate our readers, especially those who are currently seeking opportunities out there and intend to forge a pathway to success. In this book, you will learn about the ideology that moulds success, the products and services that help you succeed, and assistance in resource provision. We will also selflessly share the secrets to Top Group’s success, to elevate you from the status of an employee, businessman or entrepreneur to soaring new heights. Not why, but because we firmly believe in the idea that one life can influence another life for a better future.

On a note, this is a gift to Top Group’s agents; believe in us, support our customers; this is a book for those that are willing to join our team, and to better understand our people. We hope that through this book, you will find a way to change your life, and when you have succeeded, we hope this book can open the doors for you to a better lifestyle, and that it will fulfil your dreams.

This book is a precious gift to every life, and we hope that while reading this book, you the reader can absorb precious lessons from it. Let us influence one another for a brighter future and make the world a better place. Enjoy.

Alston Lau

Top Group founder and chairman